Beauty College

 Beauty College Notes

Recommendations for presentation to beauty school students:

Remember, you are the expert with the face lift product.  You might want to make transparencies of some of the before and after pictures to show and a simple power point outline.  If you do transparencies, be sure to let your contact person know you'll need a transparency projector.  Also tell her that you'll need a model so you can demonstrate the product.  (Ask the model: "Would you like to apply the product or would you like me to?"  Their permission for you to apply it circumvents the issue of "non-estheticians" applying products to others.)  One of the estheticians I've been dealing with recommends putting all facial products on with a large wooden tongue blade.  I tried it and it worked wonderfully!  No product waste and a very smooth application! 

     Recommended outline:

1.     The Natural FaceLift:  What is it?

          "Lifting" facial masque made with natural active ingredients in an aloe vera base.  It is effective on the back of the hands and from the breast bone up.  (I might ask if anyone knows why….skin is attached to muscles and nerves in same way in both of those places.)

   2.    How is it applied?     (Demonstrate application.)

   3.    How does it work?

         When applied correctly, the masque tones and tightens the skin.  As the masque hardens on the face, it creates an isometric pressure between the skin and the muscles so that the muscles actually get an isometric workout.  This is why one of the first things people notice is that the face looks like it's lost weight.

   4.    What is the product history?  (Refer to previous e-mail re: Establishing

          product credibility.)

   5.    Who is benefiting from the product?  (Benefits catalogued from customer testimonies.)

         a.  Men and women with fine lines and wrinkles, sagging jowls, eyelids and  chins.

         b.  Young men and women who want to maintain their skin tone and elasticity long-term.

         c.  Teens and adults dealing with active acne or other conditions such as rosacea, eczema, seborrheic conditions, etc.. 

         d.  People with scarring on the face, neck, hands.

         e.  Those who have had surgical face lifts, or other invasive or abrasive procedures.  The masque seems to be helping prolong the effectiveness of those procedures and can promote healing.   

         f.   People who are dealing with the residual effects of strokes, Bell's Palsy, etc.

   6.    What are the applications in the beauty industry?

          a.   Last step in facial…used as a "firming treatment" before toner,  moisturizer.

          b.   Used in conjunction with light therapy.

          c.   Minimizes swelling, redness following abrasive procedures.

          d.   Increases retail income. 

          e.   Attracts new clients.

          f.    Free word-of-mouth advertising.


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