Media Contacts, Followup, etc.
Including Initial Contact with TV Stations
NOTE: Create interest....they
are busy people, keep it brief
1. go online, use
tv station's call letters as the Keyword to find their website
2. at their
all programs are listed
along with a short bio of each reporter
3. decide which
program you want to target
4. call the station
15 minutes before the show goes on the air or 5 minutes after they go off
the air (chances to get to speak to them are higher at these times)
5. ask to speak
to the targeted reporter you feel (from reading their bio) would be the
6. have Gatha's
press release in front of you
yourself as Donna Ellison with Crowson Productions (this is a true
statement because you are in Crowson Production's downline in TW).
Briefly tell them that you are the event coordinator for Mrs. Crowson and
that she will be in Hickory, NC (6.10.03) conducting a free seminar on an
amazing facelift without surgery product.
8. Gatha has
been on CBS, NBC, ABC, FOX with consumer reporters all across the
country. If you are interested
other reporters stories, we can get that info to you. (it is under the “W” in the word
“without” in the title on the webpage)
9. they will
probably ask questions…about the product…try to stick to the product if
they ask about Gatha…
pull info from the press release…be brief
10. your objective is to create interest.
11. ask: “are you the person I need to speak with?”
“do I need to speak to the program director?” -
“and their name is?”
12. reporter shows no interest?
go back to their website and get news producers name or consumer affairs
producer or reporter…they will refer you to the right person
13. consumer reporters love looking at
new products to try and prove that they do not
14. they have accepted. Send basic info on the product (the
product bulletin is perfect, tells just enough)
you want to select 3 models who have crow’s feet and/or wrinkles…or would
you prefer for me to find someone I do not know by contacting the
chamber of commerce or a local church)…Gatha can answer your questions
while the facelift is being applied.
Media - Public Service Announcement
newspapers, radio, TV stations (50 miles
1. call and
ask..."do you have a community calendar or ledge of coming events?
2. who do I
forward this info to?
3. how do you
prefer that I send it? email? fax?
4. do you prefer
1. make up flyer
announcing FREE FaceLift without Surgery Seminar with your
contact info “for additional information: Your Name, Your Phone, Your Email
2. post in break
rooms (educators, co-workers, friends, churches)
3. leave in
businesses (grocery, all bulletin boards, apartment bldgs bulletin board)
4. play golf,
they have bulletin boards
5. spas, salons,
plastic surgeons, dermatologists offices
secret to good attendance is making personal contacts -
Community Calendar Press
FaceLift Without Surgery
Seminar, June 9th, 6:30p.m.at Shoney's (Restaurant) Conference Room in
Brentwood (I-65 Exit#_____ ). Notice a few wrinkles, crow¹s feet or
sagging? Facelift consultant Gatha Crowson will introduce you to a
remarkable new program that's been given a “thumbs-up” from CBS, NBC, ABC,
and FOX , Consumer Reporters across the country and was featured on (call
letters) TV news here in Nashville last summer. Now see it in person. This
FREE seminar is open to the public and recommended for anyone who wants to
reverse the signs of aging on their face and neck. For additional
information call 888.729.6476.
GuideLines for Leads
from the desk of
Story is Going National
News is breaking all over the country. You have seen us on your local
news. You have read the articles in your local paper. Your friends next door will soon be
sharing The Natural FaceLift with your potential Sales Reps and customers.
Leads will be unlimited. The question you are asking yourself
is, "How do I get some of the leads?"
1. An active distributor on $100
2. Recruiting on a monthly basis
3. Conducting FaceLift Seminars
4. Inviting News Reporters to
attend FaceLift Seminars*
5. Your New Recruits are
on Gatha's Training Calls
6. Utilizing training tools:
vcom site (www.faceliftwithoutsurgery.biz)
*FaceLift Seminars can
be any event (seminar, clinic, conference call, vcom site) where you have
The leads will be filtered through my Office. I will adhere to
the guidelines above.
I committed to you to provide tools for you
to build your business without spending money.
Your commitment is to take advantage of the tools.
Will you get “free”
leads? It is up to you!
is the only person approved by our CEO to be on TV!