TradeShow Tips & Ideas, Etc...
TradeShow Tips & Ideas - Recommended
Posters (ordering info -
contact Gatha or upline leader)
TradeShow Guidelines (recommended):
The following are guidelines and recommendations for promoting fair and successful practices at trade show events. These guidelines have been tested at several events and have worked well. As you work events, if you have further recommendations, please forward them to your upline leader and Gatha.
1. Each distributor who participates in a trade show will pay an equal share of the
expense of the booth and amenities (electric, tables, etc.), regardless of the number
of days present or hours worked. The experience gained at the event and the excitement
generated among your organization will more than offset any up-front costs!
2. Since 50%(+) of all sales generated at these events is in credit/debit card sales, it is
each distributor's responsibility to be able to accept and process his/her own card
sales. Process MC and VISA transactions via:
-- Telecharge card service - application available in your backoffice under "downloads"
-- Check your banking institution for alternative
a. Each distributor is responsible for bringing his/her own product to sell. If you
sell all of your inventory and there is another distributor present in your
organization who has extra product available and is agreeable, it is recommended
that you purchase 1 bottle at a time from that distributor, at a cost predetermined
(approximate FaceLift W/S value + tax + S&H). "Owing" or "Borrowing" product is
b. For expediency, all distributors working the event should retail the FaceLift product
for $45-$50 (this covers the cost of the product, plus tax/S&H). You will need $100 in
"change" at the beginning of your event.
4. Booth Etiquette:
a. When several distributors are working a booth, simple courtesy and ethical
behaviors are a MUST since you will often be working with "side-line" distributors
who are being trained.
b. To insure fair distribution of contacts and potential sales, each distributor will
rotate positions within the booth. Those in the front who have an individual
wanting to register for the FREE giveaway or have the product demonstrated,
will walk with their prospect to the back of the booth near the registration area.
Another distributor in a "less visible" area of the booth will then move to the
front to take that distributor's place. This practice has been tested and proved
very effective at many shows.
c. When a potential customer has had the product demonstrated on the back of
the hand and returns to the booth to have it rinsed/removed, that prospect
should be referred to their original distributor. Even if you opt to rinse the product
off the hand for the prospect, the sale goes to the original distributor who initiated
the contact and gave the product info.
5. Distribution of Leads:
a. At the end of each day, distributors should give a list of their purchasers, business
contacts, etc. to the booth leader so that those leads can be removed from the
registration forms and forwarded to that distributor at the end of the show, follow-
ing the drawing for the FREE giveaway.
b. It is the responsibility of the booth leader to collect all registration forms at the
end of each day, keeping each day's leads separate.
c. The booth leader will be responsible for drawing the winner of the FREE giveaway.
d. Following the drawing for the FREE giveaway, the booth leader will pull each day's
participating distributor contacts from that day's registration forms. In addition,
the remaining leads for each day will be equally divided among that day's
participating distributors and forwarded along with their personal contacts within
2 days of the event.
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